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Downtown Way-sort-of-finding

By Eric Richardson
Published: Wednesday, July 27, 2005, at 03:17PM
Downtown Wayfinding Sign Eric Richardson [Flickr]

I'm a big fan of the Downtown Wayfinding signage that's been going up lately, but in a case like this I think the focus should really have been on making sure the locations the sign is pointing to were understandable. MOCA and FIDM are understandable -- that's what the institutions go by -- even if the acronyms aren't that obvious to those not in the know. But isn't there a better way to label the Broadway Theatre District? Maybe just "Broadway Theatres"? Perhaps "Theatre District"? Or just "Broadway Theatre Dst"?

This way reminds me of the highway signs around USC that read "Univ. So. Calif." Sure, it's correct, but it's not anywhere near optimal.

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