Elevator Advertising at MCI Center
Eric Richardson
[Flickr]
DOWNTOWN LOS ANGELES — When the elevator doors closed this morning I wasn't quite expecting to be greeted by full-sized advertising for CBS's How I Met Your Mother. I'm sure these ads in the MCI Center (the office tower over Macy's Plaza) aren't the first time this has been done, but it is new to me.
As far as advertising goes, it's a great space. What else are you going to do in the elevator besides stand there staring at the door?
And as proof that we never grow up: Even in an office tower the ads are getting defaced.
Update (3pm): Thanks to Dana for pointing out that it's CBS, not Fox. I was getting it confused with The War at Home, which I've similarly never watched.
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Nic Cha Kim on September 12, 2006, at 02:38PM – #1
They should advertise The Office.
Dana Gabbard on September 12, 2006, at 03:12PM – #2
Not to nitpick, but isn't How I Met Your Mother on CBS?
Gads, I thought we hit a new low with video ads at the checkout stand. Then the buses. Now this? UGH!
Whitman Lam on September 12, 2006, at 03:26PM – #3
I wouldn't be surprised by anything, at a time when people are selling tattoo ad-space on their bodies. Even on the handblowers in restrooms.
And why not? A blank wall makes no profit. Here's a question, with a tight budget why doesn't the MTA sell adspace in any of the Red Line stations? Every bus shelter is used as ad space to help pay for maintenance, why not the subway? So much potential is wasted. sigh.
Tudor Maxim on September 28, 2006, at 06:22AM – #4
We do this kind of advertising in Romania. We reached a stage where advertisers use a lot in the marketing mix this space. We try to keep it as a non-agressive advertising; the ads are inside the elevator, one can spend more time from a floor to another than waiting for the elevator.
jeff howells on September 03, 2008, at 06:52PM – #5
The ad would not be so easy to peel if it was installed correctly. I have an indoor billboard co. in Scranton, PA.you have to fold the edge in the middle so when the door closes the assholes can't pick at it.