Royale Jewelry and ... Loan
Eric Richardson
[Flickr]
DOWNTOWN LOS ANGELES — A month ago I posted about Royale Jewelry &, the Broadway jewelry shop that just wasn't quite sure what to make of itself. It had shown up as "Royale Jewelry & Pawn Shop" but then quickly dropped the Pawn from the name leaving an odd looking sign.
As of a few days ago the shop is now "Royale Jewelry & Loan" and offers "collateral loans." Isn't that basically the same thing? I keep seeing the terms used interchangably, so I can't come up with what a difference would be.
Dana Gabbard on September 28, 2006, at 10:19AM – #1
Collateral loans sounds nicer. Maybe it was felt having a pawn shop undermined the image that the great powers that be want to foster for downtown?
Whitman Lam on September 28, 2006, at 04:04PM – #2
A positive turnaround by virtue of word-play. Perhaps they can also rename Liquor Stores and Bail Bonds as Beverage Emporiums and Institution Consultants.
Great idea ehhh?