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Dear Market Lofts

By Eric Richardson
Published: Tuesday, October 24, 2006, at 01:52PM
Market Lofts Map Eric Richardson [Flickr]

We haven't met, but you're getting built in my neighborhood. I was walking by your sales office today and then checked out your website. As someone who knows a thing or two, I've got some advice I really think you need to hear.

First off, you keep using this tagline "Walk to a 1000 places." I keep reading it "Walk to a one thousand places." If you want to say "Walk to a thousand places," say that. This isn't a bad Engrish t-shirt contest: you're selling condos in Los Angeles.

Secondly, you have this map you keep using. It's printed up very big at your sales office. I hate to tell you this, but it's really, really bad. I mean really, how do you expect us to trust that you belong Downtown when you put Olvera Street and the LA Times Building on the same block? And what in the world is the "History" District?

Do your homework. If you need help, just ask. Don't ignore the problem and hope no one will notice. That just doesn't work.

Sincerely,

blogdowntown

Update (2:20): Market Lofts, Grand Lofts and Sky Lofts are all projects of CIM Group and Lee Homes. It looks like they use that tragic "Walk to a 1000 places" tag on all three. They're also a little lazy. Grand Lofts' Downtown page:

Grand Lofts is just three blocks from Staples Center and two blocks from the acclaimed Palm Restaurant. On South Park's horizon is the future LA Live, a sprawling complex featuring a mix of entertainment, retail and a hotel. In addition, a new Ralphs supermarket will be built just a short distance from Grand Lofts. With South Park emerging as downtown's hottest place to live and play every day of the year, Grand Lofts' superb address will put residents in the hub of it all - 24/7.

And on Sky Lofts' Downtown page:

Sky is just three blocks from Staples Center and two blocks from the acclaimed Palm Restaurant. On South Park's horizon is the future LA Live, a sprawling complex featuring a mix of entertainment, retail and a hotel. In addition, a new Ralphs supermarket will be built just a short distance from Grand Lofts. With South Park emerging as downtown's hottest place to live and play every day of the year, Grand Lofts' superb address will put residents in the hub of it all - 24/7.

Listen, if you're going to do a search and replace, really do a search and replace. Don't change it once and think you're done.

The buildings' web sites are all designed by Culver City's Ashton Designs.

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Topic:
Bad Maps

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