blogdowntown 89.3 KPCC | Southern California Public Radio

Stay Connected

@blogdowntown on Twitter
blogdowntown on Facebook


Rite-Aid Move an Aesthetic Boost

By Eric Richardson
Published: Monday, January 08, 2007, at 11:22AM
Old Rite-Aid Eric Richardson [Flickr]

The new Rite-Aid location in the Jewelry Trades building at 5th and Broadway is looking very close to opening. This location replaces the one just across Broadway, on the southwest corner of that intersection.

Now that the new location has received its external signage I think it's worth comparing the two to note the visual improvement this store will bring to the corner. In short, the new store is everything the old store isn't: inviting, transparent and in character with the building as a whole.

I really like the new store's understated signage and clean glass exterior. The light spilling out onto that corner will be a welcome addition, and will help serve to make night-time Broadway less of an intimidating alley of roll-down doors. I also think the all-white Rite-Aid sign will go much better with the red neon Jewelry Trades blade sign above it.

Stores like Rite-Aid are great to have in residential neighborhoods, but only if they're appealing to enter. The current store was one I would go out of my way to avoid. Hopefully with this move that'll no longer be the case.


Tweet This Story || Share on Facebook