Congratulations on Opening; Sorry about Closing
DOWNTOWN LOS ANGELES — The reality of the business world is that not all new shops are going to make it. Some are going to fail, perhaps due to location, lack of marketing, poor business plan, etc. You'd like to think they'd at least make it past having their "congratulations on your grand opening" sign up.
Cafe Cafe was a coffee and sandwich shop at the corner of 2nd/Broadway. This past Friday it shut its doors. Pictured hanging above the entrance is the banner given out by the VEDC's Historic Downtown Retail Project congratulating the shop for having opened. In the window are two signs letting customers know that the doors are now closed.
Second and Broadway is a particularly tough location for a coffee shop these days. It's not quite near the offices, but also not quite near the residents. It's close to the Times and to the Civic Center, but other coffee options are closer. Cafe Cafe had cool ideas for things they wanted to do in the space, but it seems they could never quite get over that fundamental impediment of the location.
The question now becomes: how long will the "grand opening" / now closed juxtaposition remain up there? I might suggest that someone involved go fetch that banner.