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Fresh Fare Ad Gets Downtown a Little Backwards

By Eric Richardson
Published: Monday, July 09, 2007, at 01:08PM
Fresh Fare Ad Corrected Eric Richardson [Flickr]

The soon to be opened Ralphs Fresh Fare at 9th & Flower has been doing some heavy advertising of late, sending two glossy postcards to Downtown residents. The ad pictured here ran in yesterday's LA Times, and reader Michael scanned it and sent it in.

Originally I was going to post how I found it odd that the advertising has been completely dropping the Ralphs brand in favor of the Fresh Fare moniker. The mailers only use the Ralphs name in the return address. The store signage, though, prominently features the Ralphs name.

Sitting here looking at the ad (left, above), though, I couldn't help but feel that something was just a little bit off. It seems the ad designers thought Downtown didn't quite suit the vision they had for how the ad would lay out. If you pay attention you'll note that the image has been flipped horizontally. The version at right above shows how the view should actually look.

Tsk, tsk, Ralphs. We like our Downtown as it sits, not as best fits your ad copy.

Update (2pm): Turns out Michael's email actually mentioned the mirrored view, and I just didn't catch that part. So it isn't just me that it struck oddly.

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