Fresh Fare Takes a "Fresh" Approach to Downtown Streets
Eric Richardson
[Flickr]
DOWNTOWN LOS ANGELES — I promise you that come Saturday, all this Fresh Fare content will be over. Right now, though, they just keep providing such great stuff.
Most Downtowners probably got their third Fresh Fare mailer yesterday, one which this time eschews the glossy postcard for an envelope of flyers and savings. Printed in two places is a little map showing you the location of the new store they're so excited about.
This map isn't your normal Downtown map, though. In Ralphs world there are no "minor" streets like Hill, Olive, Hope or Flower. Wait... Flower? I'd imagine the thought process went something like this...
Ok, so we've got this store opening up at the corner of 9th and Flower. Downtown has too many streets, so let's just get rid of a few. Let's see, Flower seems unimportant.
How can you possibly justify leaving off the map the very street you're saying your store is on? And what's with Broadway ending at Olympic? Was the extra ink costing too much? That kind of thinking makes this most certainly a Bad Map.
fridayinla on July 18, 2007, at 10:45PM – #1
That's ok... bad map or not, we all know where it is! ;-)
David on July 19, 2007, at 09:18AM – #2
Thank goodness they didn't leave off West 11th Street, I don't think I could find my way if that street weren't on the map!
Urban Bruin on July 19, 2007, at 01:20PM – #3
Map, who needs a map? Just follow the shining beacon of light!!
Danny Yee on September 06, 2007, at 12:37PM – #4
Not only did they leave off Flower Street, but the map shows Ralphs on the wrong side of Grand Ave (it is shown east of Grand Avenue, when it should be west of Grand, between Grand and the 110.)
Eric Richardson (@blogdowntown) on September 06, 2007, at 03:07PM – #5
Danny: There's actually an arrow pointing to the right location on the west of Grand.