Fresh Fare Takes a "Fresh" Approach to Downtown Streets

By Eric Richardson
Published: Wednesday, July 18, 2007, at 06:18PM

Ralphs Mailer Map Eric Richardson

I promise you that come Saturday, all this Fresh Fare content will be over. Right now, though, they just keep providing such great stuff.

Most Downtowners probably got their third Fresh Fare mailer yesterday, one which this time eschews the glossy postcard for an envelope of flyers and savings. Printed in two places is a little map showing you the location of the new store they're so excited about.

This map isn't your normal Downtown map, though. In Ralphs world there are no "minor" streets like Hill, Olive, Hope or Flower. Wait... Flower? I'd imagine the thought process went something like this...

Ok, so we've got this store opening up at the corner of 9th and Flower. Downtown has too many streets, so let's just get rid of a few. Let's see, Flower seems unimportant.

How can you possibly justify leaving off the map the very street you're saying your store is on? And what's with Broadway ending at Olympic? Was the extra ink costing too much? That kind of thinking makes this most certainly a Bad Map.


Bad Maps

A Bad Maps Success Story

September 26, 2007

When I first posted the Market Loft maps last October and started the Bad Maps series, it wasn't with any particular goal in mind. I didn't set out to...

Bad Maps: CRA Edition

September 06, 2007

This morning I was glancing through this CRA report (PDF) on purchasing SRO hotels (lead story in this week's Downtown News gives the backstory on that...


7 More Stories in Bad Maps


Comments

1
fridayinla writes:

That's ok... bad map or not, we all know where it is! ;-)

# on Jul.18.2007 AT 10:45 PM
2
David writes:

Thank goodness they didn't leave off West 11th Street, I don't think I could find my way if that street weren't on the map!

# on Jul.19.2007 AT 09:18 AM
3
Urban Bruin writes:

Map, who needs a map? Just follow the shining beacon of light!!

# on Jul.19.2007 AT 01:20 PM
4
Danny Yee writes:

Not only did they leave off Flower Street, but the map shows Ralphs on the wrong side of Grand Ave (it is shown east of Grand Avenue, when it should be west of Grand, between Grand and the 110.)

# on Sep.06.2007 AT 12:37 PM
5
Eric Richardson writes:

Danny: There's actually an arrow pointing to the right location on the west of Grand.

# on Sep.06.2007 AT 03:07 PM

Your Comment:

YOUR INFORMATION:
Name:
Email:
URL:
GUIDELINES:
  • Comments should be on the topic of the post or they will be removed.
  • Use the live preview below to see how your comment will look before posting.
  • Keep it civil, everyone. If you're attacking people instead of arguments, or being overly profane, expect your comment to get deleted.

FORMATTING BASICS:

blogdowntown uses Markdown formatting.

_Italics_
__Bold__
<http://url.to.link>
[link text](http://url)

COMMENT:

Preview

Start typing...