Only in Commercials
Eric Richardson
[Flickr]
DOWNTOWN LOS ANGELES — Ed mentioned in his early morning DDD that 617 W. 7th had been temporarily taken over by gym equipment. Pictured is one scene from the commercial being shot, where a gaggle of females drop their workout to come press up against the window and see some brown guy.
I would hope this'll make more sense by the time we see it on TV.
Scott Mercer on August 26, 2007, at 02:20AM – #1
I spotted what I thought was a record store opening up on 7th Street just west of Broadway this morning...nope. Just another film shoot. Dang it.
Couldn't tell for sure, but it looked like a period piece set in 1950's or 1960's. They had also mocked up a clothing store and a used bookstore.
urban memo on August 26, 2007, at 08:54AM – #2
i love how surreal downtown can be.
Urban Bruin on August 26, 2007, at 12:45PM – #3
I worry that one day we'll all pass up a real emergency believing it's just another movie set. I guess in downtown the motto should be "when in doubt, it's a movie set"
Benjamin Pezzillo on August 26, 2007, at 02:27PM – #4
I remember about ten years ago working on the set of Mel Gibson's "Conspiracy Theory" overnight with a full closure of Broadway for stunt work which included a helicopter with guys repelling into a stream of traffic below.
A law enforcement officer with a female ride-a-long busted through our road closure and pulled into the scene where the crowd pours out the front of the Orpheum. Man did that guy end up with egg on his face.
I'll never forget the gaul of the First Assistant Director who promptly asked in that 'someone's about to be fired voice' which PA had the lock-up for that side of the scene. It was me. I replied I didn't know I had the authority to stop a REAL speeding police car with flashing lights. Unbelievable.
Zach Behrens on August 26, 2007, at 03:00PM – #5
It looks to me like they are dropping their workout in hopes of eating the chocolate boy.
Simon on August 27, 2007, at 12:16PM – #6
question for Eric: Why can't they fill that retail space at 617 W. 17th?? It's screaming out for an H&M flagship store. I know it's a chain, but so is Macy's, which is right next door...
Eric Richardson (@blogdowntown) on August 27, 2007, at 02:29PM – #7
Simon: Let's just say that it's not for lack of retailer interest. That space is the first one anyone asks about when they come and look Downtown.
Joel C on August 28, 2007, at 01:56PM – #8
^To extrapolate: I would guess that the building owner is asking a lot for the space, and is willing to wait until the market bears that price.
Bert Green on August 28, 2007, at 08:10PM – #9
That is the building that is owned by Oscar de la Hoya.
Eric Richardson (@blogdowntown) on August 28, 2007, at 08:16PM – #10
Bert: No, Oscar owns the building behind that one, at 626 Wilshire. This is 617 W. 7th.