Last Add for Ice Cream
Ed Fuentes
DOWNTOWN LOS ANGELES — It's not often when the City, the State, the County, the Feds and the LA Times agree on something, but most concur that the Little Tokyo / Arts District Farmer's Market to City Hall move was a good one. Under the mature trees of the South Lawn, the newly named City Hall Farmer's Market has some of the best shade Downtown, and the bustle has made an actual Town Square.
Now the market provides a late add to the downtown blogger ice cream anti-social held two weeks ago. With forecasts saying it's going to be a scorcher again today, the debut of Carmela Ice Cream Company at the City Hall Farmer's Market is definitely worthy of a mention.
The specialty-flavored Carmela Ice Cream Company is owned and operated by founder and "flavor developer" Jessica Mortarotti. "I love the farmers' markets. I always knew I wanted to launch my product there," Mortarotti says, "It's a great way to get face to face with customers and an affordable way to try out different parts of the city for a storefront down the line."
The name of the company and the logo (done by her sister who is a graphic designer) catches your eye, as do the flavor names. Carmela was the name of Mortarotti's grandmother and it translates to "garden", both the source and inspiration of ingredients using flowers, herbs and spices, nuts and fruits. The handmade ice cream ends up sporting such names as Lavender Honey and Basil. Even the sorbets are part of the garden party with selections that include Spiced Strawberry and Cucumber. And if you choose a pint over a 4-oz single serving, a good looking reusable thermal shopping bag will transport your ice cream to the office freezer.
According to Mortarotti, Carmela Ice Cream started as a personal experiment to try new flavor combinations. The self-taught ice cream developer did extra research, having attended the Ice Cream Short Course at Penn State in 2006, the same place that Ben And Jerry got their start before making classics like Cherry Garcia.
Which of course, makes it tempting to start naming ice cream flavors after politicians. Anyone for StrawPerry?
City Hall Farmer's Market
Thursdays from 10am to 2pm
1st St between Main and Spring
Pictured: Jessica Mortarotti at the Los Angeles City Hall South Lawn
Urban Bruin on August 30, 2007, at 08:51AM – #1
Surrounded by four government offices and the LA Times the south lawn farmers market brings new lunch time choices to a very hungry crowd. If you want to eat and get back before your break is over arrive early.
As a walked around last week I asked many of the vendors if they had made the move from Little Tokyo and if they’ve noticed a difference. All stated that the new location has been 100% better in terms of foot traffic and sales.
Great move and a wonderful addition to the Civic Center community!
Claire on August 30, 2007, at 11:22PM – #2
Wow! I can't wait to be down in L.A. again! On the verge of Labor Day week-end, it is very hot in Northern California, and the Spiced Strawberry & Cucumber ice cream sounds just like the sweet coolant we need here now! When will Carmela melt down and trek up to San Francisco?! We are prime for a refreshing concept.
Frosty on August 31, 2007, at 12:45AM – #3
Claire: SoCal hasn't exactly been a popsicle itself, so do temper your expectations.
dani on February 26, 2008, at 10:12PM – #4
Hey Jessica, wow it has been a long time. It's Dani Mortarotti your cousin. How is life and your baby? Well feel free to talk to me on myspace, its... www.myspace.com/dances_with_wings
talk to you soon!!!!
Mary on May 09, 2008, at 04:46PM – #5
Hi, I tried your Mexican Choc ice cream in So Pas and it was great! Can't wait to try some of your other flavors. Do you ever do ice cream parties/socials?
MGS