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Sixty Seven Years Ago: Broadway Welcomes Santa Claus

By Eric Richardson
Published: Tuesday, November 20, 2007, at 08:52PM

Broadway Christmas Parade On this day in 1940 thousands came out to celebrate as the Christmas Carnival Youth Pageant welcomed Santa Claus to Broadway (parade pictured at right). The queen of the pageant "waved her magic wand" at 7th and Broadway to illuminate 25,000 lights in Downtown street decorations.

A different article from this date in 1930 talks of "two hundred Douglas fir trees, each thirty feet high" being placed on Downtown streets as part of Christmas ornamentation.

Today? Well, we've got some nice lights at Pershing Square but little else. The city and business improvement districts have looked at plans to light up Downtown, but to date little has come of it. This year will see the lighting of City Hall, though, as we noted back in July.


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