Lighting Doesn't Improve the Look of 7-Eleven Neon

Ok, first of all, I am happy that a 7-11 is opening up. I mean, why did they wait so long? We have 3 rite aids and 2 or more Famimas, but no 7-Elevens.

I saw this the other day as I was walking by, but I assumed it was just for filming. You never know when something is real or not in downtown! Every corner is constantly re-decorated for filming.... even the street signs are posted over. This must really confuse tourists.

Now that I know its real, I too agree that they have made very poor decisions with the exterior facade elements. Do they not have a consultant for this kind of stuff?

-J

I don't understand. Do you want them to use their regular generic 7-Eleven sign they use everywhere else? This is a step up from their regular plastic signs. You can't do a whole lot with their already established colors and logos.

I guess I'm in the minority here, but I do like the neon signage. I think it differentiates it from other 7-Elevens.

And with the Seven Grand neon signage across the street, it will create a nice effect at night.

I agree with Rico. I think the 7-11 signage looks great!

I think the neon looks fine. I walk by the Mandel all the time and this store and its signage brighten up an otherwise drab and dark corner. I think the neon sign looks much better than the backlit plastic that we se everywhere else and from far away its clearly a 7-Eleven. I'm sorry - I just think this needless nitpicking.

yes,

Even I have to chime in and say the 7-11 sign looks great.

Thankfully, there is no parking lot in front of this 7-11. 7-11 parking lots are the grungiest places in suburbia. When I was in grad school, I took my tightie whities, etc. to a laundromat during rush hour one morning, next door to a 7-11 at Fulton & Moorpark in Sherman Oaks. Talk about automotive combat! I stood at the front window and watched the scene unfold. All the morning commuters just had to stop and get their cup of java: yelling, honking, screaming, bent fenders and index fingers galore. It was SO illuminating. There and then I decided to register my absence at the Null and Void Trust Company, if you know what I mean.

Don't dis the neon! I just walked by last night and actually commented to my buddy that I was so happy about the "cool" blade signage. I think it's refreshingly different looking from every other 7-11 I've seen. I think it's a good choice.

I saw it two nights ago and thought the new neon neon blade was a huge improvement over their usual signage - and that it looks particularly cool across from the Seven Grand sign. Ironically, I was hoping someone else would post a photo of it so everyone could see how great it looked.

I like the retro - Las Vegas chic look. But it's barely readable from afar... hardly even looks like the ubiquitous 7-11 logo. I myself prefer new LED technology. But alas, all that flash is of no use... if the store hasn't opened yet. Please open soon, I need some jumbo hot dogs and a big gulp.

For those who clicked on Brady Westwater's name above in his comment ;Here is the correct url

http://www.lacowboy.blogspot.com

I think the sign is just fine. Why are people being so picky about such a trivial thing and not appreciate that 7 Eleven has made the move to DTLA?

Sign, shmign. I want my Slurpee!

Open open open!

It's not so important that it looks good or not, but that it's different.

DIFFERENT + RICHER = BETTER

DIFFERENT + POORER = WORSE

For example, there are still some old Denny's signs, with the wackier lettering (which I think looks better). If the Denny's is in a poor neighborhood, it'll be interpreted as neglect by the mainstream. People will say, "man, that Denny's is run down and old; look at that sign." If it's in a rich area, then people will say, "that sign is part of our heritage as a community, and should not be changed."

Haha, JKI, very true!

I think the sign looks nice too

Hi guys, This is Matt, I didn't know that these conversations about the LA downtown 7-Eleven were going on.I am so thrilled to read all of your views.I am the franchisee of this store and would like to meet each of you personally so that I can give you anything you desire in the store for sharing your views. We are having a grand opening on the 20th March,2008. I know it's not enough notice and maybe non of you will read this but still please come and visit me. I will be honored to visit with you. I love my guests that come to us for their shopping needs and I would like to fullfill your requirements by offering you the best customer service in a clean and friendly environment in the world. This is not a sales pitch but I sincerely believe in honorable values of life.