Cherry 7-Up Comeback Looking Doubtful
Eric Richardson
[Flickr]
DOWNTOWN LOS ANGELES — 
One of the images on the Bringing Back Broadway website shows a view that includes the Cameo Theatre and its rooftop ad. Those who have been around Downtown for a few years remember this as the site of a Cherry 7-Up ad that was promoting the coolness of pink for roughly two decades (pictured after the jump). The current billboard for the exhibit Ashes and Snow has been out of date for a year and a half now, prompting me to ask last January whether Ashes and Snow was the new Cherry 7-Up.
While I can't quite make out what the mocked-in billboard is promoting, the other signs on the Bringing Back Broadway renders are for stage shows. I'd suspect this one to be the same.
On a more serious note, the Cameo looks amazing in that render.
A shot of the Cherry 7-Up ad taken by hexod.us:
jim winstead on January 28, 2008, at 05:40PM – #1
it looks like an ad for the chabad telethon.
Tamara LA on January 28, 2008, at 07:24PM – #2
The fact that even the advertising industry isn't interested in promoting anything on that billboard -- other than once every few decades -- speaks volumes. They must presume that only losers, misfits, beggars and totally illiterate people spend time on Broadway.
It would be easier to not have such a negative stereotype of that street if the effort that someone put into the graffiti on the "Ashes and Snow" sign reflected the drive, ingenuity and ambitiousness of many of Broadway's landowners, shopkeepers and customers.
Benjamin Pezzillo on January 28, 2008, at 10:51PM – #3
I think we are overlooking a positive here, it could be a contemporary billboard for Diet Cherry Vanilla Dr. Pepper.
At least, as it is, it blends into the surrounding landscape of weathered facades...
Mike on January 29, 2008, at 12:56AM – #4
I do miss that Cherry 7up ad... I felt like I'd gone through a time warp and it was 1986 all over again whenever I passed by that part of Broadway.