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Fundraiser for Bloom's General Store Set for Sunday

By Ed Fuentes
Published: Tuesday, July 08, 2008, at 02:54PM
Blooms Ed Fuentes

Bloom's General Store, located in the Arts District at 716 Traction Ave.

Joel Bloom’s Memorial and Arts District Block Party will be held in Joel Bloom Square (Traction, between Hewitt and East 3rd) on Sunday, July 13, from 3pm to 11pm.

In honor of Joel, a dog pageant and fashion show is being held, and there’s word that a Joel impersonation contest is planned. It will not be short of music as Tawny Ellis, Side Street Remy, Lighting Bill Woodcock and the Devil Dogs are scheduled to perform.

The block party will also have an art auction, with proceeds going to Bloom's General Store, the neighborhood landmark anchoring what has now Joel Bloom Square.

The upcoming fundraiser was first mentioned here back in early June. Under Lilli Muller's direction, everything is just about ready for this Sunday. The event has a diverse base of support from Downtown artists, City Hall, local columnists and long time residents who understand the symbolism of helping this small business get back on its feet.

Muller considers the store a vital point in the history of the Downtown Los Angeles Arts District, and an example of community support: the neighborhood simply wants to return a favor, as Bloom helped others set up shop in the early days of the neighborhood.

Jonathan Carter Schall, who now manages Bloom’s General Store, plans to make the wall behind the counter a homage to the Arts District advocate, while the back wall will be used as an art gallery.

When Bloom passed away, on July 13, 2007, 250 friends and neighbors made a pilgrimage to Traction and Hewitt. Ever since then, there has been talk about an annual memorial being held. This time around, many will support the idea of a fundrasier in the name of a store –– just once.

Well, maybe twice. 2009 will be Bloom’s General Store’s 15th Anniversary. Now that will be a party.


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