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Looking Back on a Design Evolution

By Eric Richardson
Published: Sunday, August 10, 2008, at 02:27PM

Every once in a while I like to give a little glimpse behind the scenes of blogdowntown. Today I happened across a folder of design mockups I had created in the process of putting together the new design we launched on April 1st of this year. This sequence of four images gives a fair representation of how the site's look developed in the months preceding the launch.

What was highly unusual about this launch, at least for me, was how long it took from design to launch. I'm someone who wants to make something and put it live right away, but the first two mastheads you'll see below were created in October of 2007, five full months before a new look made it to the site. The two home page layouts were created in November and December.

It was work on the code that slowed things down, with the final push toward a final feature list and implementation kicking off around Christmas.

Within the next two weeks we'll be pushing out a pair of new features that'll be the first major additions since the April 1st launch, but I'll talk more about those later.


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