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"Live Positively" Parade a Mexican Import, Coming Downtown on Saturday

By Eric Richardson
Published: Tuesday, December 09, 2008, at 01:15PM
Coca-Cola Parade 2007 Courtesy of Coca-Cola

This photo shows a 2007 parade in Mexico, part of "Caravana Navidena Coca-Cola."

Press releases from Coca-Cola tout the December 13 "Live Positively Holiday Parade" as the first in an annual tradition, but Downtowners can be excused for not knowing what to expect. There's been little press for the event, and a skeleton website provides little more than where and when.

The parade is an import from south of the border, part of "Caravana Navidena Coca-Cola," a decade-old 27-city Mexican holiday event. The Downtown running marks the first time the event has made its way into the United States.

This year's parade kicked off on November 26 in Tuxtla. It's in Chihuahua today and Juarez tomorrow before making its first trip across the border. After Los Angeles the caravan heads to Nogales for an engagement on December 15.

While the parade may do a lot of traveling, its route through Downtown will be quite short. After staging on Figueroa just north of Washington, the parade will travel the three-quarters of a mile up Figueroa to L.A. Live. On the way it will pass a two car dealerships, the Convention Center and surface parking lots.

The release says that local marching bands and community organizations will be participating, but other than the winners of a morning Boys & Girls Club basketball tournament, no marchers have been announced.

The parade starts at 5pm at Figueroa and Washington. The route ends up at L.A. Live, where a special 6pm showing of the "Light of the Angels" show will take place.

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