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AEG's Partnership with Panasonic to Bring 8,000 Square Foot Screen to L.A. Live Hotel

By Eric Richardson
Published: Wednesday, January 07, 2009, at 11:02PM
AEG / Panasonic Press Conference Eric Richardson [Flickr]

Panasonic Systems Company President J.M. Allain said today that his firm intends to make L.A. Live a technological showplace.

A massive 8,000 square foot screen is slated to go on the side of L.A. Live's convention center hotel as part of a deal announced today between AEG and Panasonic System Solutions. The sponsorship deal will place the manufacturer's high-definition screens all over the entertainment complex.

At a press conference on the Nokia Plaza this afternoon, both AEG and Panasonic talked of their desire to make the campus a technological showplace.

J.M. Allain, President of Panasonic's System Solutions unit, said this his firm wants to make L.A. Live the place where it brings its clients to show them all that the technology company is capable of.

The deal will result in upgrades to most screens installed in Staples Center and the Nokia Theatre.

The biggest announcement of the day, though not mentioned in the press conference, was an 8,000 square foot display to be installed on an eastern face of the complex's hotel tower. AEG Senior Vice President Ted Tanner told blogdowntown today that the giant screen -- roughly 50 feet wide and 160 feet tall -- would be configured in a way that would still allow hotel guests to see out of their rooms.

Currently, North America's largest video display is a 7,920 square foot screen at Chase Field, home of the Arizona Diamondbacks. That screen is 144 feet long and 55 feet high. Both screens are smaller than a 11,200 square foot display slated to be installed in the Dallas Cowboys' new stadium, which opens this fall.

The deal makes Panasonic a "Founding Partner" in the L.A. Live complex and Staples Center. Along with providing displays, the company will also be involved in building out AEG's broadcast facilities using its HD equipment.

In January of 2007, AEG announced a deal to place Olevia brand HDTV sets throughout the complex, but that agreement fell apart when maker Syntax-Brillian experienced serious financial issues a year ago.

The L.A. Live entertainment complex houses the Nokia Theatre, Club Nokia, Grammy Museum, Conga Room, Lucky Strike, an ESPN broadcast facility, ESPNZone and a variety of restaurants. Nokia Theatre opened in 2007, but the rest came online late in 2008. AEG CEO Tim Leiweke said today that the complex has already generated $10 million in sales.


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