Signage Debate Snags a New Victim: Window Coverings on Empty Storefronts

By Ed Fuentes and Eric Richardson
Published: Monday, March 02, 2009, at 08:55AM

AA_11 Ed Fuentes [Flickr]
Retail Ed Fuentes [Flickr]

With all the debate over illegal billboards and supergraphics around Los Angeles, one might think that the storefront windows of the Eastern Columbia building would be the least of the City's worries. Since the building's reopening as condos, the windows have been covered by large graphics designed to block off view of the empty storefronts inside.

Yet according to the City's Department of Building and Safety, the graphics are illegal signage and must now come down. The move has angered those who view the graphics as an eye-catching alternative to the papered-over windows typical of construction or empty spaces.

With its shiny turquoise exterior flecked with gold, the Eastern Columbia building is one of Downtown's most recognizable landmarks. The 1930 structure was converted to condos in 2006, but the building's storefront retail has yet to arrive. Developer Kor installed the graphics to hide the sizable empty space on the ground floor. The signs highlight the building's architectural detail with models standing in as residents, while showing off Downtown landmarks.

In an email last week, Bill Cooper, Chair of the Eastern Columbia's Community Liaison Committee, scolded the City for demanding that the large "murals" be taken down, while added photos of the "visual blight" of smaller banners up and down Broadway that go unchecked. "Apparently it is okay for our neighbors buildings to look like crap, but god forbid we have murals in our windows that don't comply," he wrote.

Whether the works are murals or advertising doesn't particularly matter to city codes, which govern both as signage. Even though the signage clearly serves a commercial purpose for the immediate property and therefore isn't exactly a fine art mural, there's little argument that the pieces add to the building's aesthetic, enhancing one of Downtown's most eye-catching structures.

A few blocks away, a similar vinyl graphic covers the windows of the soon-to-open D-Town Burger Bar. Soon after the graphic went up, Eric Shomof of building owner Pacific Investments told blogdowntown that he saw the sign as a way to create some excitement about the space while it was under construction. While D-Town isn't known to have received a similar Order to Comply, it seems likely that it or any other temporary window covering would fall under the same rules.

Cooper made a presentation on the situation at last Wednesday's DLANC Planning committee meeting. The next day, he told blogdowntown that Councilman Jose Huizar's office was stepping in to try and keep the signs up.

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Comments

1
David Kennedy writes:

Bill Cooper's comment gets at the heart of the issue -- selective enforcement. Code enforcement which should be at the heart of Broadway revitalization efforts has been missing in action for decades. What gives? Laws should be enforced consistently across the city.

I recall a while back Starbucks was slapped down for having street furniture. Broadway has been anything goes for decades. Why? I'd like to hear from Huizar's office on this point. I'd also like to know why something which has been on display for years is now discovered to be out of compliance?

Lastly, any law which is so ambiguous in its application that it needs the involvement of the local council member is a bad law. What happens to the poor schmuck who can't get the attention of his council member? The law is obviously poorly written or too complex. It also strikes me as failing common sense. Good heavens, if the code enforcement team can't apply common sense, the law is junk and ought to be junked.

# on Mar.02.2009 AT 10:42 AM
2
skidrowdude writes:

^^ I agree with all of David's points.

Any update son when the Burger Bar will be open so the graphic will be a moot point?

# on Mar.03.2009 AT 10:23 AM
3
Anonymous writes:

The anti-billboard activists are entering Downtown territory. They should tread cautiously when making accusations like this.

# on Mar.03.2009 AT 01:04 PM
4
Bert Green writes:

My take on this is that after the supergraphics come down and the empty storefronts are exposed, they will likely rent. Covered over like they currently are, prospective tenants might assume they are not available.

Also, the city does not enforce this stuff on their own. They respond to complaints. Somebody must have called them up about this.

# on Mar.03.2009 AT 02:31 PM
5
Dennis Hathaway writes:

Bert Green is right. Unless the violation is particularly blatant, like the illegal billboards that went up before Christmas on the north side of the 110 freeway, the building department responds on a complaint basis. But David Kennedy's idea that common sense should rule on citing signage put up without permits like that on the building in question misses the point. Sign company attorneys are watching the city's every move when it comes to sign code enforcement (which is separate from general code enforcement, by the way)and using every example of non-enforcement in lawsuits against the city. For all I know, the complaint could have been made by one of those attorneys or someone working for a sign company that would like nothing better than to put up supergraphics wherever they want without any regulation at all. And telling the city to use common sense and leave the harmless examples of signage alone unfortunately plays into that kind of strategy.

# on Mar.03.2009 AT 03:15 PM
6
Traci Larson writes:

I strongly disagree with the notion that prospective tenants have not rented these spaces because they are confused by the window coverings. Anyone with enough money to rent those spaces would know better.

But, more importantly, I am outraged that the city would waste any time and (my tax-payer) money on this. They should work on getting people to stop pissing in the streets and leave images in privately owned spaces alone. Advertising or art, these signs add beauty to that corner.

If only a yarn store would move in that looks like the one depicted...

# on Mar.05.2009 AT 12:04 AM
7
JDRCRASH writes:

Dennis, while I admire your dedication to removing blight from residential areas, I don't think it's appropriate in emerging nightlife areas like Downtown. What the city should do is create around 4 signage "superdistricts", like South Park, Hollywood, Koreatown, and maybe even Broadway, while strictly prohibiting any billboards anywhere else...no excuses.

# on Mar.05.2009 AT 05:49 AM
8
Bert Green writes:

Traci, provide me with a good reason why these storefronts have been empty for so many years while other buildings have managed to rent theirs and I will change my opinion. But I spent much of late 2003 and early 2004 searching for space downtown and the easiest way to spot vacancies is to see an empty space.

# on Mar.05.2009 AT 10:11 AM
9
eva writes:

I think the city needs to worry about the crappy signage that open stores on Broadway stick up wherever they see fit.

And here's something a bit related, but mostly off topic...

Does anyone know anything about the green newsstands at every corner (many times four to an intersection)??--Who manages those? Does anyone else think they should have a different set up for when it rains besides tying blue tarps from the newsstand to any nearby awning?

# on Mar.06.2009 AT 09:07 PM
10
Eric Richardson writes:

Eva: Downtown the newsstands are almost entirely on the Broadway corridor. The old wooden boxes were supposed to be replaced by metal units as part of the city's Street Furniture contract, but only a few have been upgraded. I'm actually surprised to look back and see we haven't written about them. I'll pull something together on that, there are a lot of fun angles.

# on Mar.07.2009 AT 10:44 AM
11
Ankur writes:

Bert one reason - all the tenants/business owners weren't good enough for EC and their HOA's.

They have been incredible picky with who they want in there, and its now coming back to haunt them.

Hey, im the first to admit it, I want to have babies with that building. But sometimes having a basic store below is better than a empty storefront.

Traci - I agree man! Can I tell you how many times I've seen people urinating and the purple shirt bicycle guards do nothing??? Yet, if I were to jaywalk, i'd be given a ticket fast.

# on Mar.10.2009 AT 11:50 AM
12
Traci Larson writes:

Bert: There are many reasons that those spaces, and others up and down Broadway, have not been leased. I just cannot be persuaded to believe that an enormous sign saying "retail space available now" is one of the reasons. The Eastern Columbia's strict standards, as suggested by Ankur, and high rents seem more likely causes of the continued vacancies. Bert, I do not mean to offend you or discount your personal experiences. I agree it is easy to spot a vacancy when all you see is emptiness. But I imagine any business who can afford a space in the Eastern Columbia would be using the services of a commercial real estate agent and would have a tear sheet in front of them if the space fit their requirements. I think this signage exists more to sell their apartments than their retail spaces.

In the interest of full disclosure, I have to note that I am a graphic designer who works on signage projects, so my bias is clear.

# on Mar.10.2009 AT 01:44 PM

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