AEG Partners With SBE on Hollywood Lounge for Staples Center

By Eric Richardson
Published: Thursday, August 20, 2009, at 04:21PM

Staples Center Eric Richardson [Flickr]

DOWNTOWN LOS ANGELES — Staples Center owner AEG is teaming with nightlife firm SBE to open an outpost of Hollywood's Hyde Lounge inside the arena's suite level. According to a report published this week in the Sports Business Journal, the posh venue is set to debut this fall.

The lounge will take the place of eight suites inside Staples Center, which will still have 150 of the luxury boxes.

More from Sports Business Journal (full article is online, but available to subscribers only):

The Staples Center version of Hyde Lounge will be designed in part by sports architect Rossetti, the firm planning other parts of the arena's $10 million renovation this summer. It will have ledge seats overlooking the bowl and high-end leather furniture, rich fabrics, strong earth tones and hand-carved finishes.

The 175-person lounge, opposite stage end, is to debut Oct. 27 for the Lakers' home opener. Levy Restaurants, the arena's food provider, will operate the club in tandem with on-site managers representing the two firms. Food will also be served with some of the same items on the menu at Katsuya and other SBE restaurants.

SBE's Katsuya at L.A. Live opened in June.

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Comments

1
Jon writes:

Is the Skybox permanently closed, or just until Lakers/Clippers/Kings games resume?

# on Aug.20.2009 AT 06:06 PM
2
Eric Richardson writes:

Jon: I don't know. I'll ask.

# on Aug.20.2009 AT 10:21 PM
3
Tornadoes28 writes:

That sounds really cool. A full scale sports lounge at the arena. Of course I will never be able to afford to cover charge to get in.

# on Aug.21.2009 AT 07:46 AM
4
Naturallawyer writes:

I would imagine the Skybox restaurant lost a lot of business to ESPN Zone.

# on Aug.22.2009 AT 10:54 AM
5
Christian Schulz writes:

Eric Richardson, there's and error with the factual info. here....Please note, our design firm, [Studio-Collective] an LA based design firm is the Lead Designer for this project, Rosetti architects are handling the permits and are the architects of Record...

We are curating the entire Design direction, furnishings, finishes, and all design aspects for this new venture with SBE & AEG. www.studio-collective.com

thanks!

Christian Schulz

# on Sep.24.2009 AT 03:10 AM

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