Kings to Kick Off New Season with Rocktoberfest
LA Kings/Bernstein Associates
DOWNTOWN LOS ANGELES — The Los Angeles Kings look to kick their new season off with a bang on Saturday, hosting "Rocktoberfest" on Nokia Plaza before the team takes on the Phoenix Coyotes. The festivities outside the arena will offer music, activities and food.
Inside the arena, the Kings will rely on a young core and some off-season acquisitions to hopefully lead the team to the playoffs for the first time since 2002.
Events kick off with the team's "purple carpet" walk at 4pm, which will take place at the Staples Center's Southwest VIP entrance.
On the plaza, fanfest activities will run from 5 to 7pm, with live concerts from cover bands Which One's Pink? and Led Zep Again. ESPNZone will offer an outdoor beer garden, and most of the L.A. Live restaurants have dining specials for ticketholders.
KLOS (95.5) will be broadcasting live from 4 - 7pm, and Fox Sports West will be live from the Plaza from 4:30 - 6:30pm.
Kings spokesman Mark Altieri said today that the team expects Saturday's opener to be a sell out, and that season ticket sales are brisk, with the team 6th in the NHL in new business.
It's been hard to miss the ad campaign the team is running, which includes billboards, bus benches and TV ads. Altieri said it is too early to truly judge the campaign's results, but that early results are good. "We definitely are hearing from people," he said.
The puck drops at 7:30pm on Saturday. The game will be televised on Fox Sports West.
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Amit on October 03, 2009, at 11:47AM – #1
Lets go KINGS!!!! It's good to see the city rallying around this team once again. The Kings have some of the most loyal fans in the league but the team is always overshadowed by the Lakers and Dodgers. Hopefully this year they can come out of that hole and really get LA into a hockey fever as they did in 2001 and during the Gretzky era. GO KINGS!
D on October 03, 2009, at 01:07PM – #2
Amen! the excitement has been building for a couple of years and now the team is well positioned to take advantage. GO KINGS GO!