Eric Richardson [Flickr]

Massive red carpet setup on L.A. Live's Nokia Plaza for the premiere of "Michael Jackson's This Is It." The premiere took place at 6pm in Nokia Theatre, with public screenings opening at 9pm in the new Regal Cinemas.

DOWNTOWN LOS ANGELES — L.A. Live is more familiar with hosting award shows than movie premieres, but the complex was right in its element on Tuesday night for the premiere of "This Is It." Staging and media attention for the event rivaled that of shows like the GRAMMY Awards.

The complex had what was likely its busiest night, hosting the film premiere, a concert at Club Nokia, an opening night match-up for the Lakers and Clippers and the debut of the 14-screen Regal Cinemas.

The massive red carpet setup on Nokia Plaza attracted roughly 100 photographers, not even counting the multitude of TV crews.

As attendees made their way around the press line, they passed a variety of Jackson items, including pieces of Jackson's "This Is It" staging. The items had been at Staples Center for rehearsals when Jackson died in June.