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New Signs Are Wayfinders For Gallery Owners

By Ed Fuentes
Published: Tuesday, November 03, 2009, at 05:07PM
GalleryRow6715 Ed Fuentes

The sleek, clean lines of new signage marking Gallery Row are an elegant contrast against the detailed architecture of Downtown's Historic Core. Despite taking a four-year off-and-on process to get done, the Community Redevelopment Agency-sponsored project may just prove to be very timely.

The idea to brand Gallery Row beyond the City's official blue neighborhood signs started at roughly the same time Gallery Row did. The area between 2nd and 9th, Spring and Main, was formally dedicated on May 15, 2004.

In the time since, the Downtown Art Walk's mindshare has far surpassed that of Gallery Row and the Gallery Row Organization.

The 25 signs go up at a time when the galleries are again attempting to set out on a branding and awareness effort. That push will again take place under the Gallery Row name.

Gallery owner and Downtown Art Walk founder Bert Green thinks the new signs and associated branding will be helpful. "We now have tools that are very useful," said Green. "The design includes window decals and a usage style book that was provided by the designer."

The project, which sat quietly for a few years, was revived again in 2007 and plodded along until late last month, when the signs were installed. Design work on the $95,000 project was done by Downtown firm Durfee | Regn in association with graphic designer Brian Roettinger.


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