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New Art Rising on Main Street

By Pamela Rouse
Published: Monday, November 23, 2009, at 09:23AM
Jerico Pamela Rouse [Flickr]

Jerico Woggon stands in front of "Love and Art," a new installation on Main street.

For what seems like an eternity, Main street residents have been staring at the construction wall outside Ray's future restaurant next to the San Fernando building. While "The Kitchen Table" is still coming soon, the wall got a new dose of light last week thanks to Jerico Woggon and his new installation "Love and Art."

"I'm all about happy and fun," said Woggon this weekend. Early reaction from customers at neighboring Banquette Cafe has been good.

A few months ago, Woggon opened a pop-up gallery in the former home of Old Bank DVD. The spot closes this month, but Woggon hopes to find his gallery a permanent Old Bank District home.

Woggon is no stranger to Downtown. He lived and worked in his Arts District home from 2004 to 2008, creating his fun style from above the former Groundworks (now Novel Cafe) on Traction. His creations have graced many art festivals and events like Burning Man, Coachella, and most recently the "Heal the Bay" benefit earlier this month.

He makes the Toy District home now, having moved recently from Santa Barbara. He wanted to dive in and become a part of the neighborhood community, and has made quite a start. His work "Grow" is installed at the Standard Hotel, and in October he had a piece in Lilli Muller's "Autumn Lights" event at Pershing Square.

Future projects include an artist reception on November 25th at the gallery, as well a series of cocktail parties. In January he will be installing work in the window of Bert Green Fine Art at 5th and Main.

As for "Love and Art" (dedicated to his inspiration, "The Gates" artist Jeanne Claude Christo), the piece has only been up since Thursday, but has already garnered a request for another work on the street.

You can see more of Jerico's art and sculpture at his gallery, and be sure to make another pass by his installation at night.

Jerico Woggon Art / / 400 S. Main


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