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Piecing Together Hotel Fig's Ads

By Eric Richardson
Published: Tuesday, January 19, 2010, at 02:38PM
Michelin Panda Eric Richardson [Flickr]

Over a year's worth of ads are displayed in bits and scraps on the side of the Hotel Figueroa. The Kung Fu Panda ad, the last to be painted on the side of the hotel, was removed on December 2, 2008.

To look at the south face of the Hotel Figueroa this week is to take an archeological journey through 14 months of advertising history. The three vertical walls of the hotel's southern face used to be home to large paintings that were as much mural as ad, but since December 2, 2008, contractors hired by CBS Outdoor have been layering vinyl ads on the space instead.

This past weekend, the ads all came down, leaving scraps of a number of recent campaigns. Visible are spots from Michelin and Target, among others.

Behind them all is the remnants of the building's last painted ad, a promotion for the DVD release of "Kung Fu Panda."

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