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Using 'Alcohol, Tobacco & Firearms' to Lease Downtown Lofts

By Eric Richardson
Published: Wednesday, February 17, 2010, at 01:19PM
LA Gun Club Eric Richardson [Flickr]

Can shooting a gun get you to lease a loft? That's the hope of the Factory Place Arts Complex, which next Wednesday will host an "Alcohol, Tobacco & Firearms Party" that combines shooting at the Los Angeles Gun Club with entertainment in the Factory Place event space.

The night is the work of Josh Gray-Emmer and AP Consulting. After using events at the Haas Building's LoftSEVEN to lease out units in that building, the company has now been hired on to replicate the strategy at 9th and Broadway's Blackstone and the Arts District's Factory Place.

While the event, the first of what are planned to be regular events in the complex, will include both guns and drink, it is important to note that it won't mix them. Attendees will start off at the gun club, and will then bring their punctured target to Factory Place for entry to the rest of the event. Inside will be a jazz band, open bar and casino games that benefit Downtown's Inner City Arts.

Gray-Emmer believes the events will lease units, but said they're also about creating community. "It's a great opportunity to meet people and invite them to join the life Downtown," he said.

All three buildings -- the Haas, Factory Place and the Blackstone -- have enrolled in a sister building program that allows residents to share amenities. Haas residents will have access to the Blackstone rooftop and pool, for instance, while Blackstone residents will have access to events at the Haas' LoftSEVEN.

"We don't see [the three buildings] as competing with each other," said Gray-Emmer. "They complement each other."

Downtowners interested in attending on Wednesday, February 24, need to RSVP via an email to atf@apconsultingla.com. The event, which will run from 7pm to midnight, is about 2/3 full as of this afternoon, but Gray-Emmer -- himself a blogdowntown reader -- said he'll give those who mention blogdowntown priority on getting a spot.

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