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Luxe Releases Room Mockup for City Center Renovation

By Eric Richardson
Published: Friday, March 12, 2010, at 02:48PM
Luxe City Center Room Courtesy Luxe Hotels

When South Park's Luxe City Center Hotel emerges from its current renovation in June, it will have a look far different from its years as a Holiday Inn.

Luxe today sent out a release talking up its choice of local interior firm SANDdesign to handle the redo. It says that the new look will give the hotel an "upscale urban residential atmosphere with a touch of elegant old silver screen."

The renovation will take the hotel from 250 to just under 200 rooms and suites. Luxe Hotels, which operates independent hotels around the world, is positioning the property as a trendy boutique.

"From the very beginning, I envisioned the Luxe City Center Hotel, Los Angeles to be a very design driven hotel with an upscale boutique ambiance to complement the Luxe Rodeo Drive and Luxe Sunset Boulevard," said Luxe CEO Efrem Harkham in the release.

The hotel is located just across the street from L.A. Live, where AEG and Marriott just opened an 878-room JW Marriott and will soon open a 123-room Ritz-Carlton Hotel. Hoteliers are counting on an uptick in convention business to buoy occupancy rates across Downtown.

Emerik Hotel, LLC owns the hotel building.

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