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Environmental Entourage at the Continental

By Jenni Simcoe
Published: Tuesday, May 11, 2010, at 05:15PM
SHFT: Adrian Grenier and Peter Glatzer

SHFT partners Adrian Grenier and Peter Glatzer.

During this week's Art Walk, the first floor gallery in the Continental Building at 4th & Spring will be abuzz with a pop-up gallery set up by Adrian Grenier and Peter Glatzer.

Yes, that Adrian Grenier, aka Vincent Chase, the actor's alter ego on HBO's Entourage. Though he won't make it to the Art Walk due to scheduling conflicts with shooting for the show, his partner in SHFT and fellow environmentalist Glatzer will be present.

The duo first worked together in creating Alter Eco, a show they developed for Discovery's Planet Green channel. In it, a team of 'greenies' would help people make eco-lifestyle choices in their everyday lives.

Now Grenier and Glatzer are bringing the same philosophy to SHFT. It's not an art gallery per se, but a 'curation of culture', according to Glatzer. "The SHFT website and pop-up gallery go beyond telling people the issues. Everyone's seen 'An Inconvenient Truth' and 'Eleventh Hour.' SHFT is about bringing sustainableness to the mainstream that isn't elitist or preachy—through fashion, music, film and art."

The gallery, curated by Glatzer's friend Edie Kahula Pereira, features works that use found objects or recycled materials, or that have an implied discussion of sustainability. The show features everything from a painting of stacked monitors that addresses the issue of landfills, to pieces that document e-waste, global water shortages, and an abandoned shopping cart that was readapted as a chair. Downtown furniture maker Sam Moyer's creations of reclaimed wood transformed into furniture are also featured.

Glatzer says they even chose the location Downtown for their first west coast event because they like the reuse that the Historic Core represents in rehabbing old buildings and bringing them back to their prime.

The SHFT gallery opens on Thursday and will run through May 26. SHFT water bottles designed by Shepard Fairey (the artist who designed the Obama HOPE poster) will be on sale for $20 with a portion of the proceeds benefitting water.org.

SHFT Gallery / 408 S. Spring

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