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Three Weeks After Supergraphics Ruling, Different Buildings Have Different Responses

By Eric Richardson
Published: Tuesday, June 15, 2010, at 07:31PM
Bare Hotel FIgueroa Eric Richardson [Flickr]

NBA Finals and the E3 convention would typically be prime sales time for the walls of the Hotel Figueroa, but they've been bare for more than a month.

Millions of basketball fans have their eyes on Downtown Los Angeles tonight as the Lakers try to extend their NBA Finals series with the Boston Celtics and move within one game of the team's 16th championship.

As has been the case throughout the Lakers' playoff run, aerial shots show the neighborhood around Staples Center missing one of its most iconic features: the massive ads on the side of the Hotel Figueroa.

While that lucrative spot has been empty for more than a month, other buildings continue to show their supergraphics three weeks after the city won a decisive victory in its fight to regulate the large graphics.

SkyTag, the company responsible for the Statue of Liberty graphics that popped up at the end of 2008, last week filed an appeal of that decision, made by a panel of judges in the 9th Circuit Court of Appeals. In its request for the court to rehear the appeal "en banc," the company alleges that the panel erred on its interpretation of multiple issues.

Up the street from Hotel Figueroa, a new supergraphic for the video game Call of Duty: Black Ops was installed this week on the side of a parking garage between 7th and 8th. That ad replaced a "Mannywood" graphic that had hung for more than a year.

As for Hotel Figueroa, CBS Outdoor's 2008 decision to replace the building's painted mural ads with vinyl was unpopular with Downtowners. It was equally as unpopular with the city, which promptly cited the structure for a code violation in March of 2009. The painted murals were legal, approved in April of 2000, but the vinyl ads were not.

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