Macy's Moving Fashion Event to Broadway
Councilman Jose Huizar speaks at the press conference to announce Macy's Passport Presents Glamorama, which will take place at the Orpheum Theater on September 16.
DOWNTOWN LOS ANGELES — Macy's Passport fashion benefit has been a westside staple for the last 14 years, but this September the show moves Downtown, taking up residence in Broadway's historic Orpheum Theatre.
The show, now branded as Macy's Passport Presents Glamorama, brings together musical acts and big-name fashion brands to raise funds for HIV/AIDS services, prevention and research. Los Angeles will be the third of four Glamorama events for 2010, following Minneapolis and Chicago and taking place a week before a San Francisco event. The local event benefits AIDS Project Los Angeles and Project Angel Food.
Orpheum owner Steve Needleman renovated the theater nine years ago, and has attracted a number of marquee events to the space. "Nothing has meant as much to me as bringing Macy's Passport [Presents] Glamorama to its new home at the Orpheum," he told those gathered this morning.
Bringing the show Downtown is "literally a dream come true," said Kent Smith, Executive Director of the Fashion District Business Improvement District. "Broadway is back."
Councilman Jose Huizar agreed. "There's no better place than right here on Broadway," Huizar said. "Fashion is an important part of our city's economy today, and we see it as a vital part of our city's economic future."
Macy Gray and Eric Hutchinson will provide musical entertainment for the September 16 event, which will feature fashions from labels like Material Girl, Tommy Hilfiger, Marc by Marc Jacobs, INC International Concepts, Calvin Klein and Jezebel.