Introducing blogdowntown Weekly
DOWNTOWN LOS ANGELES — You know all those stories you hear about how print is dead and everything is going digital?
Starting a newspaper really doesn't rank very high on the list of smart things to do right now, it would seem. And yet, that's exactly what we're going to be doing in about two weeks.
On August 5, we're launching blogdowntown Weekly, a Thursday print edition focused on calendar and lifestyle content for Downtown. It's an enormous step for us, and one that has consumed most of my waking hours over the last six months.
We're going to be printing 25,000 tabloid-sized, full-color papers and distributing them throughout Downtown each week, offering content that covers nightlife, culture, food, fashion, news and entertainment. Below you'll find the front page of our mockup issue, which we just got back from the printer on Monday.
We believe that there's a void in the marketplace right now for a print publication that is really aimed at letting those who live, work and visit Downtown know about all the amazing events and destinations our neighborhoods have to offer each and every week. From food to bars to art to theatre to music, there's a lot going on these days. We want to be the guide that helps Downtowners plan their calendars.
Why print? There's something uniquely powerful about a newspaper that's sitting at the cafe, just waiting to catch your eye and tempt you to pick it up. It's a way to reach out to those who might not make the effort to find us online and to get them a little more connected to the community around them.
It's going to be an interesting journey. We've already added a Director of Advertising and Marketing, Alan J. House (who you can email at firstname.lastname@example.org if you're interested in advertising), and hope to be adding a writer/editor to our staff in the next two weeks.
Bear with us as we figure this all out, and let's go see what this next chapter for Downtown is going to bring.