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Giant Screen for the JW Marriott L.A. Live

By Eric Richardson
Published: Thursday, August 26, 2010, at 01:34PM
IMG_6685 Jordan Katnik [Flickr]

A worker hangs on the side of the J.W. Marriott L.A. Live on Friday as he installs the grid-like structure for an 8,000-square-foot video display that will face Nokia Plaza.

Crews last week began installing an 8,000-square-foot LED video display on the side of the JW Marriott at L.A. Live. The screen, which will face toward Nokia Plaza, is one of the largest in the country.

Constructed out of horizontal LED strips with gaps between them, the sign allows hotel guests to still see out of their rooms. A similar installation surrounds Nokia Plaza’s main video board, though the screen on the hotel tower will have a much higher resolution.

The screen will be approximately 160 feet tall and 50 feet wide, the same size as static advertisements that are installed on the north and west faces of the building. It was announced in January of 2009 as part of a partnership between L.A. Live and Panasonic.

All signage for the entertainment complex was vetted as part of the Los Angeles Sports and Entertainment District specific plan, a document that governs many aspects of development around the L.A. Live site. The ads became a source of controversy last year, when City Attorney Carmen Trutanich challenged AEG’s right to install signs on the sides of the Regal Cinemas. The City Council eventually stepped in and overruled its counsel on the issue.

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