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Paulette Opens in Little Tokyo

By Pamela Rouse
Published: Wednesday, September 08, 2010, at 11:33AM
ganache-filled macarons from Paulette Pamela Rouse [Flickr]

It may not have been on the radar of most Downtowners, but for those who know their ‘macarons’ (not to be confused with the traditional American macaroons), the opening of Paulette in Little Tokyo is a big deal.

The Beverly Hills-based French bakery, specializing in the vibrantly colored Parisian macarons, was rumored to open Friday before trouble with the phone lines postponed the grand opening one day.

It didn’t really matter. After opening at 3pm on Saturday, the shop sold out of its supply of gourmet cookies in less than four hours.

Paulette Koumetz (the “Paulette” for whom the shop is named) has developed a large following. She and award-winning Pastry Chef Christophe Michalak have created their own versions of the ganache-filled almond-based cookies.

The soft, flavorful cookies are baked fresh in the Beverly Hills kitchen daily and come in fourteen flavors, including: violet, rose, raspberry, milk chocolate hazelnuts, and Earl Grey tea.

While cookies are available for purchase individually, they are also sold in gift boxes of 2, 4, 6, 12 and 24. Paulette also has coffees, teas (served hot or cold) and various flavored boba teas and slushes.

Paulette’s Little Tokyo shop, located inside the Little Tokyo Galleria at 3rd and Alameda, is open seven days a week. That should make downtown fans very happy.

Paulette / Little Tokyo Galleria / 333 S. Alameda / 213.621.4457 / HOURS: Mon through Saturday: 10am - 7:30pm; Sunday: 1 - 6:30pm


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