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Glamorama Has a Thing for the Orpheum

By Sommer Lawal
Published: Tuesday, September 14, 2010, at 10:23AM
b.tempt'd as Macy's Passport 2009 Courtesy Macy's

A model wears a design by lingerie line b.tempt'd during a previous Macy's Passport event.

Macy's clearly has a thing for the Orpheum Theatre. Thursday's Macy's Passport Presents Glamorama event at the historic Broadway theatre is the third of four to be held nationally, and all but one of the fashion and music shows will take place in a venue with the "Orpheum" name.

The show itself has its own remarkable story. What began as a fashion show in the employee cafeteria of a San Francisco Macy’s in 1982 has evolved into one of the largest and longest-running HIV/AIDS events in its category.

This year's show brings in the department store's "Glamorama" brand, leaving its Westside home to head Downtown and bringing Grammy Award-winner Macy Gray and singer-songwriter Eric Hutchinson as the musical performers for the night. The fashion show will highlight the work of major designers such as Material Girl, Tommy Hilfiger, Marc by Marc Jacobs, INC International Concepts, Calvin Klein, Jezebel/Felina Lingerie, 2(X)ist and Just Cavalli, among many others.

The move hasn't hurt ticket sales, says event representative Stephenie Hope, of Carol Marshall PR. "Sales are terrific!," she says. "I’m not sure whether the move impacts ticket sales. I believe it really has to do with the fundraiser itself. The fashion benefit, with the help of the Macy’s Foundation, has donated more than $28 million for HIV/AIDS services, prevention and research over the course of 28 years.”

The Los Angeles event will benefit AIDS Project Los Angeles and Project Angel Food.

Tickets are still available online and start at $75. A post-party will be held at the California Market Center.


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