blogdowntown
Not currently logged in. [Login or Create an Account]

Stay Connected



 

The Journey of the "Jesus Saves" Neon

By Eric Richardson
Published: Thursday, September 16, 2010, at 02:47PM
Eric Richardson []

This pair of "Jesus Saves" neon signs have stood atop the United Artists theatre since 1989, but the first went up Downtown in 1935.

They’re a familiar fixture in the Downtown skyline, but many who have seen the pair of neon “Jesus Saves” signs have little idea just why exactly they shine out over South Park every night.

Today the signs sit atop the United Artists Theatre, which since 1989 has served as home of the University Cathedral.

That spot wasn’t where the signs first became famous, however.

The first sign was dedicated on February 17, 1935 by Rev. Louis T. Talbot and the congregation of the Church of the Open Door, which met on the campus of the Bible Institute of Los Angeles at 6th and Hope. It stood atop the school’s north dormitory, which had been converted to hotel use at the time.

A second sign was later added to the school’s matching south dormitory. There they stood for a half century.

In 1959 the school moved its operations to 50 acres in La Mirada, where today it is better known as simply BIOLA.

The church stayed, though, even as attendance started to drop. Where the congregation once averaged over 3,000 in the mid-1950s, only 600 to 800 were attending when the church decided to look at relocation in 1983. It inked a deal to purchase land in Glendora, and in January of 1984 signed a contract to sell the church facility to a developer who planned to raze it and build an office tower for $14 million.

It was when that deal fell through that things began to get interesting.

In January of 1986, television preacher Gene Scott purchased the church building for $23 million after the original developer defaulted. “Over my dead body will a wrecking ball now ever hit the front of that church or tear down those signs,” Scott told the L.A. Times, referring to the iconic “Jesus Saves” signs.

So well-known were the signs that the paper often referred to the structure simply as the `Jesus Saves’ Church in headlines.

Scott was welcomed by Church of the Open Door when he showed up to purchase their building, but later non-payment and legal wranglings left the two parties less than friendly.

The earthquake-damaged Hope Street building was finally torn down in 1988. Scott would lease the theater the following year, telling his congregation on the Sunday of the purchase that he had plans for the top of the building that could be “seen from the Harbor and Santa Monica freeways.”

According to an account given during an episode of Huell Howser’s “Downtown” series, Scott ended up purchasing the signs from a scrapyard after the church refused to sell them to him.

While the preacher passed away in 2005 and the theater building is up for sale, his signs are still visible from just as far away.

SHARE:

||

Related Stories:


Conversation

Guest 1

Guest on September 16, 2010, at 04:42PM – #1

Great post. I hope you do more stories like this!


Joseph Mailander on September 16, 2010, at 05:22PM – #2

Gene Scott used to say that every time Satan flew over LA, the sign poked him in the eye.


Guest 2

Guest on September 17, 2010, at 10:29AM – #3

I think the signs should be relocated to the Civic Center...Across the street from City Hall,facing the Council Chambers and the Mayor's Office!


Matthew Jackson Cooper on September 17, 2010, at 01:01PM – #4

Jesus saves, but Moses invests


User_32

BobbyD on September 20, 2010, at 07:23AM – #5

It was around 1959 or 1960 when I,about 12 or 13, met a man at street level,6 pm, who asked me to do the honor of turning the JESUS SAVES sign(lower)back on. I said yes. This man had a pinstriped brown suit with vest and was a little on the short side.He unlocked the padlock on the front door and we walked up ALL the stairs. I pulled up a circuit breaker inside, on the roof. The sign went on. The higher sign was already on. On the way up and on the way downI went slowly whenever I could to see whatever I could see. Everything I saw was intact and very clean. Three or four weeks later that sign was off again. I have wondered who he was and if I should have been in that building!


Guest 3

Guest on September 21, 2010, at 06:42AM – #6

Thought of roadside sign "Jesus died for your sins.Thank Him"when I read this.Trust many who see these signs will take time to ponder this truth in their hearts and recieve God's amazing gift of love,forgiveness and eternal life purchased for all who see their need of a Saviour.


amychloe () on September 21, 2010, at 11:11PM – #7

Agree with Guest #3! Another great article Eric!


Clinton E Hufferd on June 28, 2011, at 11:45AM – #8

D.w. You Need To Get Your Facts Strait Before You Post On The Internet. Dr Scott Said Everybody Has The Right To Be Wrong. You Certainly Are Wrong.


Arnold Schwarzzie on July 04, 2011, at 09:19AM – #9

Jesus Saved, at CountryWide Savings.


Bonnie Pierce on August 15, 2011, at 01:15AM – #10

LA does have a neon museum.

http://www.neonmona.org/eveningelectric2011/ee2011-thankyou.html


User_32

South Park Dweller on September 10, 2011, at 09:29PM – #11

This evening the North facing sign was removed by a giant crane. WTF?


Eric Richardson () on September 10, 2011, at 11:26PM – #12

South Park Dweller: Indeed. I posted a story, but have no idea where they might be headed.

<>


Mary Wittman on September 14, 2011, at 12:26PM – #13

Sad!


El Dabe Sherif on September 19, 2011, at 08:05PM – #14

Has there been any update on this story? Where did they go and whY?


User_32

David Klappholz on September 20, 2011, at 08:54AM – #15

I'm sure that I've read in a number of places that the sign is going to the church's new headquarters in Glendale, which seems, at least to me, perfectly reasonable.



Add Your Voice


In an effort to prevent spam, blogdowntown commenting requires that Javascript be enabled. Please check your browser settings and try again.

 


blogdowntown Photo Pool

Photos of Downtown contributed by readers like you.

Downtown Blogs


Downtown Sites


Elsewhere