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Visualizing a Downtown Streetcar

By Eric Richardson
Published: Friday, October 01, 2010, at 11:57AM
LA Streetcar Rendering LA Streetcar Inc

A streetcar passes L.A. Live and Staples Center while travelling north on Figueroa.

L.A. Streetcar Inc, the non-profit set up to bring a streetcar to Downtown held its first major fundraiser on Thursday evening, a well-attended affair that brought in more than $200,000 for the effort's operations.

Councilman Jose Huizar, philanthropist Eli Broad, shopping mall magnate Rick Caruso and AEG CEO Tim Leiweke co-hosted and talked about their support for the project, but the real star of the show was a video the non-profit produced to talk about the project.

Included were video renderings of how a streetcar would look as it made its way through Downtown's streets. The animation by Portland-based Newlands and Company — a firm that specializes in transportation-related renderings — seamlessly blended live-action streetscapes with the rendered public transit, showing the car passing by L.A. Live, the Walt Disney Concert Hall and the Orpheum Theatre.


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