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CD 14 Race Debuts on Broadway

By Eric Richardson
Published: Friday, October 29, 2010, at 12:01PM
Rudy Martinez Billboard Eric Richardson [Flickr]

This billboard promoting Council District 14 candidate Rudy Martinez was recently placed on Broadway by property owner Fifth Street Funding.

It may be tough for voters buried in campaign ads to look past Tuesday's statewide election, but a March race for one of Downtown's City Council seats is suddenly a lot harder to ignore on Broadway.

Property owner Fifth Street Funding has placed a billboard atop the Cameo Theatre in support of Rudy Martinez, a challenger to Councilman Jose Huizar in the Council District 14 race.

The company is one of several owned by Joseph Hellen, a property owner who has had his share of differences with Huizar over plans for Broadway and Hellen's properties on the street.

Huizar has been the driving force behind the Bringing Back Broadway effort, which has pushed the streetcar project and design guidelines for the street.

The sign itself is a bit of an oddity: a billboard completely perpendicular to the street and with very limited visibility from either 5th or 6th Streets.

After twenty years or so as an ad for Cherry 7-Up, it was replaced in early 2006 by a billboard for Ashes & Snow, a temporary exhibit in Santa Monica. That now tagged-up sign has remained for nearly five years, though it was recently covered over by a Tecate ad promoting September's Mosley v. Mora fight at Staples Center.

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