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A Struggling Homeboy Industries Launches New Product at Ralphs

By Lauren Mattia
Published: Thursday, January 20, 2011, at 10:38AM
Ralphs / Homegirl Cafe Press Conference Eric Richardson [Flickr]

Mayor Antonio Villaraigosa sampling some Homegirl salsa at a promotional event in 2009.

Who knew a salsa could make such a difference?

Homeboy Industries, a non-profit founded by L.A. native Father Greg Boyle in an effort to address the the growing problems and of gang-involved youth, has had its hand in creating a safer Downtown neighborhood. Now Homeboy hopes that Ralphs customers will quite literally lend a hand by scooping some of their namesake chips into their first ever mass-produced line of salsas.

Ralphs first started selling Homeboy's line of salsas at their Downtown location in 2009, but as of Tuesday that Homeboy will be stocked on store shelves nationwide.

Since opening in 1992, Homeboy Industries has rehabilitated over 12,000 gang-involved youth in the L.A. area by providing job training and placement assistance and other free programs. Although they opened a headquarters just north of Union Station in 2007, Homeboy continues to struggle to provide services for Downtown's at-risk youth.

On Tuesday Father Greg with be joined by Ralphs President Mike Donnelly, Mayor Antonio Villaraigosa and other city officials to celebrate the launch of a line of tortilla chips and salsa in order to spark a turnaround effort to bring Homeboy Industries out of its financial instability.

Ralphs customers can choose from a variety of salsas like Morita, Mango, Salsa Verde, Pico de Gallo, and Mole, all while contributing to Homeboy's important work.

In addition to in-store sales, Angelenos can enjoy Homeboy Salsa and Homeboy Tortilla Chips via a Homeboy Food Truck.

In addition to the promotion on Tuesday, Ralphs will be donating $50,000 to HBI, in addition to a recent $100,000 donation from apparel manufacturer Gildan.


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