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Hotel Figueroa and CBS Outdoor Targets of Supergraphics Suit

By Eric Richardson
Published: Thursday, February 03, 2011, at 11:10PM
Michelin Panda Eric Richardson [Flickr]

Over a year's worth of ads are displayed in bits and scraps on the side of the Hotel Figueroa in January of 2010. The Kung Fu Panda ad, the last to be painted on the side of the hotel, was removed on December 2, 2008.

Talk about sticker shock: CBS Outdoor and the Hotel Figueroa could be liable for over a million dollars in penalties if the City Attorney's office is successful in a lawsuit filed earlier this week over supergraphics the advertising firm had installed at four locations in Downtown and Hollywood.

Ban Billboard Blight was first to report on the suit, which seeks $2,500 in damages for each day the supergraphics were installed.

At the Hotel Figueroa, that period stretches approximately 500 days. The first vinyl supergraphic was installed on December 2, 2008, and CBS Outdoor kept refreshing the sticker ads until around May 1, 2010.

From 2000 to 2009, painted wall signs adorned the south and north faces of the historic hotel. Those were legal and permitted, but the city alleges that CBS Outdoor crossed the line when it made the move to vinyl ads.

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