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Gensler Chosen for Farmers Field Project

By Eric Richardson
Published: Friday, March 25, 2011, at 01:53PM
Farmers Field Gensler

A rendering by Gensler shows the Farmers Field logo atop the NFL stadium and events center proposed by AEG.

Soon-to-be-Downtown-based architecture firm Gensler was announced today as AEG's choice to design Farmer's Field, the proposed NFL stadium and events center that would rise next to L.A. Live and Staples Center.

The company—which beat out HKS and HNTB—doesn't have an NFL stadium on its resume, project lead architect Ron Turner does. He's been working on stadium and arena projects since the 1970's, and was in charge of the design of Staples Center while at NBBJ.

While it took AEG three months to officially name an architect after revealing preliminary designs by all three firms in December, Downtowners can be excused for assuming the Gensler choice was a done deal: all of the Farmer's Field renderings released by AEG used the Gensler design, ostensibly because it did the best job of showing the stadium neighborhood.

According to Sam Farmer of the L.A. Times, AEG is putting together budgets for both the announced retractable roof and a fixed roof design.


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