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Painted Ads Returning to the Hotel Figueroa

By Eric Richardson
Published: Thursday, April 28, 2011, at 01:44PM
Hotel Figueroa Paint Eric Richardson / blogdowntown

A crew from Wall Dogs starts work on a painted ad that will be on the south face of the Hotel Figueroa.



After a 29 month absence, painted ads appear to be headed back to the walls of the Hotel Figueroa. Crews from Walldogs were on both the north and south sides of the building on Thursday, painting a white base coat.

Ads had been absent from the L.A. Live-adjacent building since approximately May of last year as the City Attorney's office pursued legal charges against the building owner and CBS Outdoor for their switch to vinyl ads in December of 2008.

While the painted signs that had been on the building previously were permitted, the vinyl stickers were not. CBS and the City Attorney's office settled in March, with the advertising company paying the city just over $4 million.

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