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'Sparkle Factory' jewelry boutique, design studio to open in old Western costume building

By Hayley Fox
Published: Wednesday, February 01, 2012, at 08:13AM
via Google maps

The old L.L. Burns Western Costume Building on Broadway will soon become a "Sparkle Factory."

The L.L. Burns Western Costume Building on Broadway used to be home to one of the oldest costume companies in the film business: Now, Tarina Tarantino plans to use the space to open "Sparkle Factory" - a jewelry boutique, design headquarters and production studio for her line of colorful accessories.

The 23,800-square-foot, seven-story historic building will host a "multi-approach project" for the jeweler and her husband/business partner, Alfonso Campos. Tarantino purchased the building a few years ago but the official announcement of this complete overhaul is scheduled for this morning and done in collaboration with councilman José Huizar.

The Tarina Tarantino company was established in 1995 and now owns stores in New York, Los Angeles and Milan.

The accessories company sells everything from hair clips to cell phone charms, tiaras and handbags, all at a wide range of price points.

One pair of earrings for instance, the Electric Heart Drop Earrings, sell on Tarantino's website for $130. These drop earrings are lucite hearts embellished with a double row of Swarovski crystals. A crystal-coated bangle from Tarantino's "Magic Mirror" Collection can cost up to $550.

But they also sell $20-something earrings and bobby pins, and a whole line of upscale Barbie-themed accessories including charm necklaces and brooches.

According to Tarantino's website, her and her husband got their start in their one bedroom apartment in West Hollywood. Knee-deep in "beads, crystals, sandpaper, inspiration and tons of determination," the couple handled every stage of the jewelery-making process, from design to public relations.

When they outgrew their home, they moved the business into a studio and have expanded from there.

Their presence in the Western Costume building will continue the building's fashionable history. The structure was built in 1914 and according to Western's website, by the early '20s Western's founder L.L. Burns moved his costume company to the Broadway building.

He filled up the entire building with his million-piece arsenal of costume items and the fifteen departments that made up the company. Currently, there is still a functioning Western costume rental house in North Hollywood.

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