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Brokechella hitting Downtown for one day only this Saturday

By Andrew Lopez
Published: Thursday, April 19, 2012, at 09:31AM
Courtesy of cARTel

The second annual Brokechella takes place in Downtown this Saturday at 4 p.m.

For those who can't afford the hundreds of dollars, or simply get their hands on tickets to the now infamous desert-fest Coachella, there is an alternative taking place in Downtown this weekend: Brokechella.

cARTel, a multi-media organization based in Los Angeles is hosting their 2nd annual one day festival of music, art and community for $5 on Saturday. Ten bands and eight DJs will perform at Six01 Studios, with the event beginning at 4 p.m. and ending at 2 a.m.

"It's not just a music festival, it's not just an art festival," artistic and executive director Negin Singh said. "We have this wide net of artists of different types."

Singh said about 700 people are expected to attend, not only to experience the sights and sounds, but to become part of a narrative and culture like that of Coachella.

"If Brokechella can be that conversation for people then that's great," she said.

Brokechella was moved to Six01 Studios in order to hold a larger number of people after last year's surprising success and because cARTel wanted to hold the event in a space that was uniquely them, said Singh.

"It's been really wonderful to work with people who, you know, get it," she added.

For the thirsty, Imperial Beer and the Santa Monica Co-Op will be selling all wine and beer for just $3 from 4 p.m. - 6 p.m.

From hours of fiercely debating which bands would be featured at Brokechella to agonizing over details like what napkins will be used for the event, Singh credits all those involved with cARTel in making the festival what she hopes is a success.

“Every little part of this festival has been crazily thought of," Singh said. "If anything goes wrong with the event, if anything goes right with the event, we want it to be because of us."

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