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Standing room only at new Two Boots Pizza stand in DTLA

By Hayley Fox
Published: Thursday, May 03, 2012, at 03:35PM
Hayley Fox/blogdowntown

The Bayou Beast includes shrimp, crawfish, andouille and jalapenos.

The New York- born pizza chain Two Boots opened a new location in Downtown this week, offering window service and standing room only at a stainless steel bar outside the restaurant.

"Most of the restaurant is a pizza oven," said manager Nick Flavin.

The compact structure with a bright red and yellow awning stands out among the mostly gray and black buildings on the Broadway block. Flavin said that although the restaurant may seem small, it's actually very much like the Two Boots locations in New York -- and although most Angelenos aren't used to walking and eating, he says many order pies to take back to their offices.

"We have a huge lunch crowd," he said.

Two Boots is known for their creative pies named after famous icons, including TV personalities such as "The Newman" (in honor of the mailman from "Seinfeld") and film characters such as "Mr. Pink" (a very tough Steve Buscemi in "Reservoir Dogs.")

Every time Two Boots pizza owner Phil Hartman opens a new location, he also creates a pizza to represent the neighborhood. For Downtown, it's the "Sally Rand," named after a burlesque performer from the Orpheum theater.

Her pizza is a very "spicy slice," says Flavin -- and includes hot coppa, provolone, scallions and a type of cajun ham.

The new restaurant is two doors down from the Orpheum and next door to the Broadway Bar. The owners are hoping to utilize these venues to attract customers and really become more involved in the community.

This is much like the business model they adopted for their Echo Park location. The Sunset Boulevard spot stays open late and is next door to The Echo nightclub. Two Boots serves pizza inside the club as well, a partnership they're hoping to mimic in Downtown with the Broadway Bar.

Hartman is already planning a Phase Two for the DTLA location, which includes taking over a portion of the parking lot behind the structure and turning it into a covered outdoor patio.

The restaurant opened Tuesday and had a grand opening ceremony Wednesday night with trays of pizza samples and a ribbon-cutting by councilman José Huizar. Flavin said that more than 100 people attended the event.

Two Boots is open at 11 a.m. every day and will remain open until "late." On the weekends, they'll be open "really late" -- most likely until 2:30 a.m. after bars let out.

Two Boots is located at 826 Broadway.


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