The BET Experience arrives at LA Live next summer
The BET Experience comes to L.A. Live next summer.
DOWNTOWN LOS ANGELES — On the heels of this year's BET (Black Entertainment Television) awards, organizers announced that next year's ceremony will be preceded by a three-day BET festival planned for L.A. Live.
Coinciding with the move of the BET awards from the Shrine Auditorium to the AEG-owned Downtown venue, the BET Experience will include concerts at the Staples Center, comedy shows at Club Nokia, TV show tapings and an expo for attendees to interact with some of the actors from the network's shows.
"We are thrilled to bring BET to life in such an exciting way for our audience," said Debra Lee, chairman of BET Networks, in a statement. "BET Networks is known for creating memorable stage moments and our partnership with AEG will allow us to create many once-in-a-lifetime moments at the BET Experience at L.A. LIVE for years to come."
The Los Angeles Times reports that the move to the Nokia Theatre "strengthens the network's commitment to music" -- adding that the new venue has about 1,000 more seats than the Shrine, and is the same place the American Music Awards and the Video Music Awards have been held in the past.
The BET festival will take place next June 28, 29 and 30 and culminate with the awards on the 30th. The festival is expected to be the "largest consumer event in BET Networks' history" and announcements regarding performances, speakers and featured guests will continue throughout the next year.
This year's BET awards included performances by Kanye West, Chris Brown, Nicki Minaj and Cissy Houston -- who paid tribute to her daughter, the late Whitney Houston.