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E3 gaming conference to remain in DTLA for three more years

By Hayley Fox
Published: Monday, July 30, 2012, at 09:40AM
Flickr via ertailara

The E3 expo will remain in downtown L.A. for the next three years.

Organizers of the Electronic Entertainment Expo (E3) announced on Monday that the 45,000-person video game conference will remain in downtown L.A. for the next three years.

Last year's three-day event at the Convention Center generated $40 million for Los Angeles, according to a statement from the Entertainment Software Association (ESA) -- which owns E3.

"Video games are a dominant force in the global entertainment marketplace and there is no better place to display that than Los Angeles," said Michael D. Gallagher, CEO of the ESA, in a statement. "We look forward to continuing our relationship with the City and AEG."

Mayor Antonio Villaraigosa said that E3 is "the largest annual conference" that L.A. hosts, and said he was "thrilled" organizers decided to keep the event in Los Angeles.

"I personally joined in the negotiations, and we worked with all parties to ensure the needs of E3 would be met," said Villaraigosa in a statement. "The City is grateful the Entertainment Software Association continues to view L.A., the entertainment capital of the world, as the ideal location for the world's premiere video game convention."

E3's decision to stay Downtown comes after months of speculation over whether the massive technology and gaming conference would relocate to avoid the upcoming construction at the convention center, along with the creation of the Farmers Field football stadium.

The Los Angeles Times reported earlier this year that some of E3's organizers were concerned about easy access to the center during construction, and having enough floor space to accommodate their expansive crowd.

AEG's VP of Communication Michael Roth, said the company "assured" E3 organizers that their event and its guests wouldn't be disrupted by possible future construction. He said AEG also solicited design input from ESA, asking them for suggestions on how to make the venue more efficiently suited to large conferences.

Next year's E3 Expo will take place June 11 to June 13. Organizers said events will be held at the L.A. Convention Center, L.A. Live and other locations throughout downtown L.A.

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