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New DTLA vegan spot now open for breakfast, lunch

By Hayley Fox
Published: Monday, August 13, 2012, at 09:33AM
Melissa Rosen

The Sir Nasty sandwich with chipotle and Sriracha sauce.



A new 80-square-foot vegan shop opens Monday in DTLA and will be serving creative, non-meat sandwiches, snacks and treats out of a kiosk-style space.

"It's literally a hole-in-the-wall," said owner Melissa Rosen. "A glorious hole-in-the-wall."

Located in the Academy Awards clothes building, Rosen described her new store as selling "healthy and hearty vegan comfort food."

Her DTLA outpost is called Localita and the Badasserie; because it's a "baby version" of her original store in the Hollywood area, Locali. The "Badasserie" is an ode to the shop's trademark breakfast sandwich, made with vegan sausage, soy-free cheese, chipotle sauce and maple syrup on a multigrain English muffin.

Downtown's Localita soft-opened last week for a few days, and Rosen said most of her first customers were residents who lived in the building. The store opens officially today and will be selling specialty sandwiches, smoothies and juices, packaged vegan snacks and treats, gazpacho (to "beat the heat," said Rosen) and even, a type of herbal chew that serves as an alternative to chewing tobacco.

Starting hours at Localita will be from 8 a.m. to 5 p.m., Monday through Saturday, with free delivery for Downtowners from 9 a.m. to 4 p.m. on those days.

The shop will be selling juices and smoothies, including The Rebuild which is made with hemp milk, coconut kefir and banana. Juices and smoothies start at about $6; other blended drink options include ingredients such as apple cider, kale stalks, spirulina and green tea powder.

Sandwiches cost $6 to $7 and include creations such as The Sir Nasty -- a vegan sausage patty with chipotle and spicy Sriracha sauce, and The Tiki Time-- a Hawaiian style sandwich with pineapple, vegan bacon bits and BBQ sauce.

Localita is now open at 817 South Los Angeles Street.

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