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City seeks developers to build upscale hotel near DTLA convention center

By Hayley Fox
Published: Monday, November 05, 2012, at 09:36AM
Courtesy Populous Designs

Officials are looking for a developer to build a large-scale hotel across the street from the new convention center.

The City of Los Angeles is soliciting proposals from developers for a new large-scale hotel to be located across the street from the L.A. Convention Center (LACC), which is poised for a massive expansion and redesign.

On Friday, Councilman José Huizar announced the City's release of a Request for Proposals (RFP) for three plots of city-owned land located on the corner of Figueroa and Pico Boulevard.

"The City is working to drive hotel development near the Convention Center to stimulate our local economy and attract large citywide conventions to Los Angeles," said Mayor Villaraigosa in a statement. "These developments mean more tourism, more jobs, and more revenue that will go straight to providing the services Angelenos rely on."

According to Huizar's office, the "preferred alternative" for the one-acre area is a four-star or boutique hotel with LEED Silver certification -- meaning it's a "green" building which is built with energy conservation and waste reduction in mind.

"A new convention hotel on this site will help us get closer to the 5,000 rooms we need Downtown in order for L.A. to be a competitive convention city," said Huizar in a statement.

According to a release from the councilman's office, DTLA currently has approximately 1,685 hotel rooms located within a half-mile of the convention center; compared to San Francisco which has about 19,000 rooms near their convention center and San Diego which has more than 8,000.

As of now, some of the major upscale hotels within the LACC's radius include the J.W. Marriott, the Ritz-Carlton and the Luxe. There is also two new Marriott hotels, a Courtyard and a Residence Inn, planned for Olympic Boulevard across from the Ritz. Developers broke ground on the $172-million Marriott project in June and say this will add nearly 400 new hotel rooms and 11,754 square feet of meeting room space to the area surrounding L.A. Live.

The convention center's overhaul comes in conjunction with the creation of DTLA's new Farmers Field stadium, which was unanimously approved by City Council at the end of September.

The three plots of land the City is looking to turn into a large-scale hotel are located at 621 W. Pico Blvd. and 1256 and 1258 Figueroa.

"We expect strong proposals from developers with a demonstrated ability to plan, finance and complete large-scale urban hotel developments," said L.A.'s Chief Legislative Analyst Gerry Miller, in a statement.

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