Neiman Marcus high-fashion brands to go on sale at Target this weekend
This Prabal Gurung women's cape will cost $80 as part of the new holiday collaboration.
DOWNTOWN LOS ANGELES — Target and high-end retailer Neiman Marcus have collaborated to create a collection of holiday products from 24 different designers -- and the 50 items they created are set to go on sale this Saturday morning.
Starting December 1 at 8 a.m., Downtown's City Target will be selling gift items created by brands including Marchesa, Marc Jacobs, Oscar de la Renta, Tory Burch, Alice + Olivia and 19 other highly recognizable names. Although most of these labels are primarily clothing designers, only a few have created apparel for the collection. Most of the holiday line are items you'd give or get as a present -- such as luggage, jewelery boxes, picture frames and a specialty iPad sleeve.
There are a few women's clothing items such as a Prabal Gurung black cape and a lace, Robert Rodriguez cocktail dress, but many of the standout items are actually just for girls. A white, beaded Marchesa holiday dress is delicate and costs $100; a magenta Marchesa dress with a flat, front bow and full, tiered skirt is $80.
The most expensive item in the collection is a $500 Alice + Olivia bike, with a white frame, lime green accents and what looks to be a floral print. Simone Tatro, DTLA's Target manager, says most items will be less than $60 though -- including tinted Brian Atwood sunglasses for $40, a Oscar de la Renta dog bowl for $30 and Jason Wu ornaments for $50.
Tatro said the Downtown Target already has a truck full of the goods parked at their store. They received 16 pallets of items while most Targets only received two to four. Although the retailer will be selling the Neiman Marcus collection until December 20, the store is only receiving one shipment of the goods and it will most likely sell out well before that date.
"If it follows suit with any of the other designer launches we have it will be sold out within a couple days,” she said.
Target has been doing designer collaborations at least once a year for about the last 10 years, said Tatro, but some of the most recent lines have been greeted with an overwhelming public response. Many of the designers Target works with create clothing well out of the everyday person's price range (most Marchesa dresses start in the thousands and go upwards from there). By getting these fashion pillars to create affordable items, Target continues to try and distinguish itself from the rest of the big-box store pack.
Last fall, Missoni did a line for Target featuring their trademark zig-zag pattern, and it was met by such a high demand the Target website crashed as people clamored to purchase the dresses, accessories and bathing suits. Tatro said this was a first for the site, which hadn't ever even crashed during Black Friday or cyber Monday sales.
This Neiman Marcus collaboration will be Jason Wu's second time working with Target. Wu garnered national attention in 2009 when Michelle Obama wore a gown he created to the inaugural ball, and since then his line has been coveted by fashionistas everywhere -- especially earlier this year when he created apparel and accessories for Target that sold out in less than a day.
"The collection became available shortly after midnight online, and was sold out within a few hours,” Joshua Thomas, a spokesman for Target, told CBS in February. He said that out of the 1,800 Target stores nationwide, 1,200 of those stores carried Wu’s collection and many were “sold out or running low.”
To see a sneak peek of all the Neiman Marcus items click here.