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Nasty Gal new, vintage clothing retailer to open new headquarters in DTLA

By Hayley Fox
Published: Friday, December 21, 2012, at 09:02AM
via Nasty Gal website

A screenshot from Nasty Gal's website. The company is moving into a 50,000-square-foots space in the Pac Mutual building near Pershing Square.

The new and vintage online retailer Nasty Gal has grown in leaps and bounds in the approximately six years its been in business, and now it's moving operations to a 50,000-square-foot space in Downtown's Pac Mutual building.

Created in 2006 by a then 22-year-old Sophia Amoruso, Nasty Gal's extensive e-store began as a simple eBay shop. According to their website, the company is a "a global online destination for fashion-forward, free-thinking girls," and sells everything from vintage bustiers, to party dresses, accessories and many-a-towering platform shoes.

Fast forward to 2012 and Forbes is calling Amoruso "fashion's new phenom," and reporting Nasty Gal's sales at being on their way to $128 million a year.

Forbes writes: "Nasty Gal has done this with very little advertising and nearly no ­discounting in an industry forced to succumb to daily dealmaking. Instead, Amoruso has built a brand on the backs of Instagram, ­Tumblr, Twitter and Facebook—and translated “likes” into sales."

Now Nasty Gal has signed a seven-year lease for its new digs near Pershing Square and will use the location as their headquarters and creative space. The company has been in the Pac Mutual building since 2010, but was previously in a much smaller space.

“LA is a hidden gem,” Deborah Benton, Nasty Gal president and chief executive officer, told Apparel News. “If we can support the manufacturing base and get government support, there’s less reason to take jobs offshore.”

Nasty Gal currently employs about 150 people and plans to be fully moved into their new space by Summer 2013 after renovations are completed.

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