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Last year's ill-fated Beerathon plans to return to LA in 2013

By Hayley Fox
Published: Thursday, February 14, 2013, at 11:53AM
Flickr via darthmimi

L.A. Beerathon will attempt another beer marathon in L.A. this year.

It promised to be the Olympics of beer drinking: A 26-stop, brew-consuming marathon that would wind through the streets and bars in Downtown leaving no pint glass unturned. But then a month before this Beerathon was supposed to happen, it was canceled -- leaving participants disappointed and asking for refunds.

Now, Beerathon organizers have announced they will attempt to return to Los Angeles this year and give the SoCal beer lovers what they deserve.

According to Beerathon's Facebook page: "We had our fun in other cities - New York, Boston, Savannah, Houston, and DC - but it wasn't the same. We tried our best to move on. We can't. We just love you too damn much."

The beer-drinking marathon was stopped in its tracks last year over legal issues with the Department of Alcohol Beverage Control (ABC).

The main dispute with the ABC revolved around the idea that the beer consumed at the event was "free" -- and although Beerathon organizers say they offered a multitude of alternatives, they added, "a particular inspector at the ABC was already 100 percent committed to shutting down the event."

This time around, event planners say on their Facebook page: "We are working with the powers that be to make sure nothing like last year happens ever, ever again."

Last year a $55 registration fee bought participants 26 beers at different DTLA venues, a course map, and a VIP pass that allows for easy access in and out. About 4,000 people had signed up for the boozy feats of strength when the event was canceled.

In addition to refunding money, organizers promise via Facebook that all ticket purchasers from last year will get a discount on admission this year -- "to make up for the trouble."

Organizers say as soon as they have "official approval" another announcement will be made. Until then, start training!

The Los Angeles Beerathon website isn't updated yet but check back for more information


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